How To Promote Blog Posts

How To Promote Blog Posts – So you’ve released your blog post to the world. Great! But the fun doesn’t stop there. Now you need to learn how to promote a blog post.

Giving it the social media exposure it deserves is the first step. Uploading it to the collection site is the second step. The third step is basking in the glory of a successful blog post thanks to a great content marketing strategy.

How To Promote Blog Posts

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Clever Ways To Promote A Blog Post And Grow Your Audience

Do I really need to learn how to promote blog posts? Isn’t it as easy as going on Twitter?

If you know how to post a blog post on Twitter, you know how to promote a blog post. However, if you want to learn how to promote a blog effectively, the key is to know how to promote a blog not only on Twitter – but on every social media site and content collection you can find. Also, you should familiarize yourself with using Twitter and as many social networking sites and aggregators as possible.

As with most of your blog posts, you don’t want to expand too much. That being said, you still won’t know where your target audience is until you test each site. So don’t be afraid to try.

Part of the joy of blogging is sharing lots of great content on social media. It’s hard to think of a fun and interesting tweet three times a day, so sharing blog posts takes some of that pressure off.

How To Promote Your Blog Posts

On Twitter, you only have a precious 280 characters to work with. Use with caution. Research from 2012 shows that tweets with more than 70 characters have better engagement. Something to remember! Title your blog post with two or three relevant hashtags, and a killer photo that you’ve used on your blog.

Bring back the person who shared the story (such as the post, customer, or whoever read it). Respond to each interaction with these tweets as much as possible. If you want to retweet your tweet, training helps. One study suggests that just using the word “please” gets you retweets.

People like the truth because it is easy to digest. Consider extracting facts from the stories you tweet and make them text. Oh, and while we’re on the subject, here’s a fact for you: 80% of retweeted content is news, so try to link your news to relevant news stories in your tweets.

Don’t worry too much about the timing of your tweets. Research shows that it can vary depending on many factors. Tweeting at peak times (like midday) can be a good idea, but it also means that your tweets have a higher chance of being drowned out by other tweeters. For a full breakdown of all this, check out Buffer’s blog post on the topic.

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Finally, consider calls to action and questions to generate feedback. Important sentences that start with a verb and are perfect for the fast-paced world of Twitter: “Read this article…”, “Watch this…”, “Imagine you are…”, “Ask yourself you…” . Questions are a good way to ask for direct involvement.

Facebook allows you to write a little about your new blog. Don’t overdo it, though, and remember that a beautiful image is often the best thing in a Facebook post. Keep hashtags to a minimum here.

Knowing how to promote a blog post on Tumblr means mastering the multimedia experience. Gifs, text, photos and videos are great on Tumblr. However, this is not like Twitter, where you post in the public domain. The key is to take advantage of Tumblr’s unique and integrated community. You can’t be a criminal on Tumblr. you must be a family member.

The average Instagram user is a woman aged 18-29, who earns less than £22,000 per year, has some sort of high school education and lives in a city. While all of this may be interesting, what does it tell you about the type of content you should post on Instagram?

Different Ways To Promote Your Blog Posts On Various Platforms

It doesn’t tell you anything. Instead, the best way to figure out what to post on Instagram is to look closely. Instagram is all about images. Make it bright, bold and beautiful and don’t be afraid of hashtags. You can’t add too many hashtags on Instagram, so find all the relevant and popular ones and go for it.

Smaller photos are shared on well-designed blog posts. If you’re writing about a topic that matches popular Pinterest topics (eg, DIY projects, vintage style, interior design), these graphics are the way to go. Canva is a free and awesome tool that even non-designers can use to great effect.

With Google+, you are free to write long comments, but it is unlikely that you will get a lot of engagement (only 1% of people with a Google account are active in the social network channel). However, it’s always good to see your face in many different places on the web, so it pays to be on Google+.

When you post on all these social media channels, it is important to post it later. Print the Quickprout social media sharing process and go through each step for each new blog post. Reposting will keep traffic going, even weeks after posting.

How To Promote An Epic Blog Post For 30 Days In 5min • Dustin Stout

If you want nuggets of social media wisdom, we wrote the Social Media Success book. He calls the benefits of Social Media Marketing and it is quite a mouthful – if we do say so ourselves.

LinkedIn has grown in popularity over the years and has become the go-to place for publishing business-related blog content. To learn how to promote a blog post on LinkedIn, you must learn to respect the influence of this social media network. LinkedIn users are mostly adults and wealthy professionals, and the entire network has an importance that no other social media channel has.

So, an analysis of 10 million stories shared by Buzzsumo on LinkedIn  reveals a lot. For one, LinkedIn users prefer headlines of about 10 words (as opposed to the 15 headlines that work best on Facebook). This is probably because they restrict time in a way that the average Facebook user does not have.

In other words, time is money. So, make your point on LinkedIn and do it quickly and easily.

How To Use Instagram To Promote Your Blog Posts

LinkedIn users also choose phrases in articles that they would not look at in the Economist, Financial Times or Wall Street Journal (such as “The Future of…”, “How to ..”, “Why him. you should”). …) than it would be in BuzzFeed or the Daily Mail (like “…Will Far You Cry”, “…And People Are Freaking Out!”).

However, posting a link on Reddit is not an easy task. Redditors, in general, are against promotion of any kind. However, despite its evils, Reddit is a great place to post because people go there specifically to learn/read.

To avoid angering Redditors, make sure you’re posting to the right SubReddits and following the right Reddiquette. Be sure to participate in the SubReddit and Reddit in general before posting here. For some SubReddits, joining the SubReddit or Reddit as a whole before posting is required.

All this work is worthwhile. Reddit is one of the best places to go viral, but it’s also a huge untapped resource, so use it wisely. Follow your Reddit post as much as possible and it will go far.

Ways To Promote And Market Your Blog Posts

The next step, after the social media campaign is done, is to publish your content on the aggregator site. These are sites that collect a bunch of news links and display the ones they think will be of interest to their users. We’ve mentioned Reddit (which is more of a content aggregator technology than a social media network), but you’ve probably heard of other content aggregators like BlogLovin’, StumbleUpon, Delicious, and Digg. However, there are also industry-specific sites such as:

However, before you can start posting on a community site, you must be an active member. As with Reddit, if you just go out and start posting links to your articles, they will be flagged as spam. Commenting on other posts will show that you are a good member of the community before you start promoting your business.

Responding to feedback, whether positive or negative, is important. Show that you care about your audience and not just write a blog post for them. If someone takes the time to comment on your content, the least you can do is respond with a thank you message.

Good posts are easy to handle, like questions about your blog content (assuming you’re an expert on the subject – and you are). However, if the things are going wrong, sending public feedback becomes more important.

How To Promote Blog Posts For Maximum Visibility

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