How To Promote Food Blog

How To Promote Food Blog – Alexa on November 5, 2020 Traffic and Growing Audiences, Social Media for Food Creators

We all know that social media is an important part of an effective food blog traffic strategy.

How To Promote Food Blog

People spend time online every day, and this can help attract the attention of brands or other potential partners.

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But as a blogger, content creator, photographer, and business owner, your time is precious. How do you know you’re getting the most out of your social media efforts?

That’s what we’re going to cover today! The best social media platforms to achieve your goals, how to optimize your posts for each platform, and more. we will talk about.

Instagram was launched in 2010 and currently has 112.5 million users. It’s used to share photos and videos in a variety of formats – curated feeds from your favorite accounts, short videos called Stories, and longer videos that you can share directly or via movies.

Instagram users are mostly younger; in fact, 75% of 18-24 year olds use Instagram! This means that if your blog’s audience is younger, Instagram can be a great place to meet both your current and potential audience.

How To Promote Your Food Blog On Instagram

With a single, branded photo feed, Instagram can give your followers a unique insight into your aesthetic, especially for the first six photos in the feed. When someone clicks on your profile, your information will be immediately visible:

However, driving traffic to your website through Instagram is difficult because you don’t have the option to add clickable links to photos and videos in your feed. friend

However, Instagram is an important platform for branding and interacting with your followers. Instagram is also a popular platform for sponsored posts, especially if you have an engaging audience.

Check out this post on Instagram A post shared by Pinch of Yum (@pinchofyum) on Dec 26, 2019 at 7:03pm PST

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Here’s an interesting “hands and pans” video from Pinch of Yum. It uses hashtags, allows people to find recipes on your site, and includes an interesting description.

Wondering what size your video should be? Check out our list of video sizes for all social platforms! Pinterest for food bloggers

We’re big fans of Pinterest – with an amazing 320 million monthly users, Pinterest is a great way to get your content noticed.

Although it started as a place for people to save and share inspirational images, Pinterest quickly became one of the places to find recipes. In fact, 52% of Pinners use Pinterest to find food and drink ideas, so many food bloggers use Pinterest as a key traffic driver in their growth strategies.

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Pins (i.e. pieces of content that people save and share) can take many forms, such as images, videos, stories, so be sure to experiment with what you share (here). Here are some tips from Pinterest). Pinterest also recommends pinning new content (aka new pins) because users want to see different types of content, which is favored by Pinterest’s algorithm.

S to show Pinners a little more information about the recipe, such as ingredients, number of reviews, and description.

Want to know how to create high-performing photos for Pinterest? Get tips from our sister site WP Tasty! Facebook for food bloggers

For their blogs where they share posts, photos, videos and/or memes, but we’ve also seen some food bloggers find success in personal or public communication.

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Facebook users tend to be older, and the fastest growing audience on Facebook is actually over 65. If your blog and recipes appeal to an older audience, you may want to spend some time developing a Facebook strategy for your brand.

However, Facebook can naturally make it harder to show your connection to others because their algorithm can be limiting if you don’t have a large audience. This algorithm can make your posts more difficult to engage with and also increase your audience on Facebook.

This is why Facebook groups have been so popular among food bloggers lately; Fans and followers are more likely to engage with the content you post in your group because they’ve approved it. An example from Sally’s Baking Addicts:

Here’s an interesting video on the Pinch of Yum Facebook page. It links back to the recipe, has a playlist where followers can search for similar recipes, and includes helpful information about the recipe like calories, protein, and ingredient notes.

Top 10 Ways To Promote Your Food Blog

This social media platform is the newest on our list, but it already has over 800 million users, mostly between the ages of 18-24.

TikTok focuses on short, sharp and entertaining videos that are fast, fun and easy to watch. Many videos on TikTok are funny, trendy, and viral, but they can also be used for recipe videos as long as they are fun, fast, and entertaining.

Used to drive traffic back to your website, it is the most effective way to increase brand awareness and grow your audience.

Tabitha Brown is the unofficial queen of TikTok. She’s probably best known for her carrot bacon recipe videos, but her entire video portfolio is engaging, fun, and shareable.

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YouTube has 2 billion users (that’s B!) and is a video sharing platform owned and operated by Google.

While short and snappy “hands and pan” style videos do best on platforms like Instagram and Facebook, videos of 20 minutes or longer dominate on YouTube. That’s why YouTube is a great place to showcase your personality in front of the camera

Around 90% of 18-24 year olds and 93% of 25-30 year olds use YouTube, making it a great place to post content if your audience is younger. If you are interested in comprehensive videos, you can spend a lot of time on YouTube. Your main platform can be YouTube and you can use your blog to host recipes.

Sadia from Pick Up Limes is an incredibly talented nutritionist and YouTuber. She creates quality archived recipe videos with a distinctive style and has grown to over 3 million viewers in just four years.

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Sadiya has a warm, gentle and approachable personality and helps people prepare food. Not only that, it often covers

Tweets (aka user posts) should be 280 characters or less, so it’s a good place to promote your content with short, catchy descriptions. You can also embed photos and/or videos with your tweet to make it more attractive for likes or retweets.

Twitter isn’t usually used to generate a lot of traffic (unless a post goes viral), and it’s off the list for many bloggers because most people use Twitter for things like themselves, therapy, comedy, or news. That said, if you have a short and interesting update that you want to share with your followers, Twitter might be for you!

These salmon burgers are the best! 👅 Made with only five ingredients. Best for a quick and easy protein packed lunch or dinner. 🙌 — Pinch Yum (@pinchofyum) January 27, 2020

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A quick and accurate description, emojis, and an eye-catching photo make this Pinch of Yum post a hit on Twitter.

LinkedIn has 500 million users, and at first glance there seems to be no reason for food bloggers to promote their content there.

This means that if you have a professional niche, podcast, or product that can help LinkedIn’s audience (often focused on networking and career development), it’s time to spend promoting your content.

We post blog posts (like this one!) on LinkedIn for our podcast, The Food Blogger Pro Podcast, as well as to help us connect with entrepreneurs, bloggers, and entrepreneurs.

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Now that you know a little bit about how to use each social media platform as a food blogger, you may feel like you should give each one your all.

We recommend choosing where to spend your time promoting your content on social media platforms that will help you achieve your goals and reach your desired audience. Try to start with 2-3 platforms that meet your branding and traffic goals and expand as you have time, budget and business needs.

For example, if your audience is older, it doesn’t make sense to spend time promoting your brand on a platform like TikTok, where the majority of users are young.

Get instant access to our FREE TikTok Strategy Builders Webinar when you sign up for Food Blogger Pro email updates! So how can food bloggers successfully use Instagram as part of their branding and traffic strategy? Let’s discuss:

Ways To Promote Your Food Blog

. You can add a link to your Instagram profile or story, but it’s hard to reach people on Instagram

I know what you’re thinking, “Wait. Why me

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